Celebrity brand ambassadors of Kochi IPL team
Posted by on 6th, 2010
Celebrities are a part an Parcel of IPL. They are the glamor quotient to the game of cricket and every single IPL team has a celebrity attached to it. The question now is Who will be the Celebrity Brand Ambassador of the Kochi IPL team?
Three names that are prominent to be the Brand Ambassador of the Kochi team are
- Asin Thottumkal
- Vidya Balan
- John Abraham
Currently its not clear as to who will be cheering for Kochi IPL team and bringing in that glamor quotient, or whether all three will endorse Kochi team, as all three have some “Malayalee connection”.
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Well, as a Gulf returnee with a sizeable number of Malayalee friends (and a couple in the extended family as well, though I am not one myself), I would like to congratulate the people instumental in getting a fourth South Indian city-based team into the lucrative league. (For the record, I’ve been to Kochi myself, but that’s not the point!)
More than the identity of the Kochi IPL team’s brand ambassador, what is of particular interest to me as a cricket buff is will the franchise owners leave no stone unturned to lure the hometown boy Sreesanth back. After all, he is literally Indian cricket’s prodigal son, but to state that he’s had a torrid time during his stint with the Kings XI Punjab is the mildest way to put it.
And as far as the brand ambassador is concerned, I am not sure if either Vidya Balan or John Abraham, who are from the Malayalee diaspora domestically-speaking, is the right choice.
Vidya is a good actress, but I don’t know if she fits the bill as a brand ambassador. Being professional is one thing, but being well turned-out is a different ball game altogether, particularly because of the IPL’s international appeal. And to be fair to the lady, she has been at the receiving end of barbs for her dress sense. Her mature image will definitely prove detrimental in this dumbed-down version of cricket.
John, on the other hand, is way too westernised even for a Bollywood hero and is more likely to promote soccer and biking than cricket. Of course, if the brand ambassadorship comes as a package deal with his girlfriend Bipasha Basu, it would be great!
I suppose the local lass (Asin) would be a far more apt choice.
April 9th, 2010 at 4:05 am
I really like your writing style, and I’m hoping for more posts like this one.
May 1st, 2010 at 7:45 pm