Grand Kerala Shopping Festival
If you have not heard about it, hear it now. Kerala is organizing a grand shapping festival titled Grand kerala Shopping festival( GKSF) on the lines of Dubai Shopping Festival.
The Shopping Festival is proposed to be conducted from 1st December 2007 to 31st January 2008 and spread across 14 districts of Kerala State.
About 11,000 shops and business establishments in the district are expected to participate in the Grand Kerala Shopping Festival (GKSF), sponsored by the State government.
Modelled like the Dubai Shopping Festival or DSF, is aimed at boosting local trade and projecting Kerala as an international shopping destinatio.
The GKSF initiative will run consecutively for five years and is planned with a mega media spend. This year’s budgeted marketing outlay is Rs 10 crore for 60 days, 80 per cent of the money will be spent in Kerala. The rest will be shared among other states like Tamil Nadu Andhra Pradesh, Karnataka, specific northern states, and counties like the UK and Singapore.
During the Festival, the retail shops, trade centers, shopping malls etc will be offering attractive ackages to encourage the customers and attract more tourists to visit Kerala. The Festival will lso interlink with the State’s high quality mercantile, Tourism brand value & human resources strengths, which is inherent to Kerala.
Prizes worth Rs. 125 Million are announced which include:
- Merc/BMW cars,
- Residential Flats,
- Paid Holidays,
- Diamond Sets,
- Gold,
- LCD/Plasma TV
- and much more when you shop at Grand Kerala Shopping Festival (GKSF).
Every time a customer makes a purchase worth Rs. 1,000/- from any of the participating outlets in Grand Kerala Shopping Festival (GKSF) he/she will be entitled get a lucky coupon.
Official Website: www.grandkeralashoppingfestival.com
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December 29th, 2007 at 1:31 pm