New Advertisement for Cadbury Diary Milk
I love diary milk. A new add for diary milk have been aired which features amitabh bachchan hitting a lamp post and falling unconscious in an urgency to have something meetha.The teaser commercial invited the viewers to visit www.meethamoments.com to guess what happens next. Over the 10 days between the launch of the teaser campaign and the reveal campaign, over 17,000 visitors have registered on the website and entered a competition to preview the continuation TV commercial before its launch in the channels. The registered users were invited to a special microsite to view the commercial along with the permission to invite two more friends, making this a one of its kind communication initiative to engage with its consumers even before the new commercial launch.
The new advertisement has been created by Ogilvy & Mather Advertising. Abhijit Avashti, Group Creative Director, Ogilvy & Mather & Shekhar Jha, Creative Director, Ogilvy and Mather have worked on the commercial. Sujit Sarkar from Red Ice Productions has produced the commercial.
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